The Amazon Prime Day 2023 sale is almost here, although the online shopping giant has already slashed prices on a range of items in the days leading up to the main event.
This year, the two-day shopping bonanza takes place on Tuesday 11 and Wednesday 12 July, and is second only to Black Friday in terms of big savings and deals.
Savvy shoppers in need of a new mattress, television, coffee machine or other item make a wish-list leading up to the day and check in regularly to see if prices have dropped.
If you haven’t done this this time, it’s worth preparing in advance for next year’s sale and Black Friday, which takes place in winter.
Amazon Prime day isn’t actually a single day and, instead, takes place over a 48-hour period.
In 2023, Amazon Prime day takes place from 12.01am on Tuesday 11 July to 11.59pm on Wednesday 12 July.
The date changes every year.
To take part in Amazon Prime Day you need to be a member of Amazon Prime, which costs £8.99 a month in the UK. You may be able to sign up for a free trial if you haven’t been a member in the last 12 months.
Big discounts on everything from air fryers to gaming products, skincare to electric toothbrushes.
Major brands expected to participate include Apple, Nintendo, Tefal, Samsung, Shark, Philips, Elemis, Garnier, Sony and Bose.
Some of the most significant discounts on offer tend to apply to Amazon-branded products, such as the Echo Dot and Fire TV Cube.
Music fans can also expect discounts or freebies from Amazon Music, Amazon Fresh – the shopping platform’s supermarket – and Audible, Amazon’s online audiobook and podcast service.
Here are a handful of the deals that have already dropped.
Price tracker sites such as Camelcamelcamel.com and PriceRunner.com are a great way to work out if that bargain you’ve spotted is actually competitive.
These price comparison sites compared discounted prices to original RRPs, as well as showing the retailer offering the best rate on a particular product.
Shoppers have also been warned that they may be paying above the odds for items as a result of prices being gradually increased throughout the year.
Reena Sewraz, senior shopping and money editor at the consumer group Which?, said: “Amazon Prime Day might give members exclusive access to discounts, but shoppers should be aware that not every deal is worth jumping on.
“Don’t be rushed into making an impulse purchase. Think about what you genuinely want, need, and can afford. It’s also worth checking product reviews and researching the item’s price history [which] will help ensure you stay within budget and get the best value for money in the sales.”
Amazon Prime members will be eligible for the best deals, so if you’re not already a Prime member, it’s worth signing up.
Membership in the UK costs £8.99 per year, or £95 for the entire year, but you may be entitled to a free 30 day trial – check your eligibility here.
All rights reserved. © 2021 Associated Newspapers Limited.